Wikinomics: La nueva economía de las multitudes inteligentes
- ISBN-10
- 8449322545
- ISBN-13
- 9788449322549
- Series
- Wikinomics
- Category
- Business & Economics
- Pages
- 452
- Language
- Spanish
- Published
- 2009-05
- Publisher
- Grupo Planeta (GBS)
- Authors
- Don Tapscott, Anthony D. Williams
Description
En este mismo momento, miles y hasta millones de equipos de personas están creando nuevas enciclopedias, aviones comerciales, sistemas operativos, fondos de inversión y otros muchos artículos. Aunque algunos directivos temen el crecimiento fabuloso de esas ingentes comunidades en línea, Wikinomics demuestra lo infundados que están tales miedos. Las empresas inteligentes son capaces de aprovechar esa capacidad y ese genio colectivos para espolear la innovación, el crecimiento y el éxito.
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