Corporate reputation
- ISBN-10
- 8483567989
- ISBN-13
- 9788483567982
- Series
- Corporate Reputation
- Category
- Business & Economics
- Pages
- 502
- Language
- English
- Published
- 2013-06
- Publisher
- Editorial Almuzara
- Authors
- Ángel Alloza, Enrique Carreras, Ana Carreras
Description
Annotation Reputation is a strategic asset for all companies. Businesses with a good reputation are able to stand out, attracting the attention of investors and retaining the loyalty of customers and employees. 'Reputation' can be somewhat of a vague form, but this book provides measurement tools and models for rigorous management of a company's reputation.
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Other editions
-
- 2012-08-28
- 356 pages
- Paperback
- Gower Publishing, Ltd.
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