Logística y marketing geográfico
- ISBN-10
- 8492442581
- ISBN-13
- 9788492442584
- Category
- Business & Economics
- Pages
- 200
- Language
- Spanish
- Published
- 2009-11-01
- Publisher
- MARGE BOOKS
- Author
- Fernando S. Amago Martínez
Description
El marketing geográfico es una disciplina que puede influir en la modificación de los elementos que actúan en la cadena logística: de ahí el interés por incluir la obra de Fernando S. Amago en la colección "Biblioteca de Logística". En este libro el lector encontrará las respuestas para la aplicación del marketing geográfico, así como ejemplos prácticos que le ayudarán a clarificar su visión sobre esta disciplina emergente.
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