Brainfluence

Brainfluence
ISBN-10
8492921161
ISBN-13
9788492921164
Category
Business & Economics
Pages
384
Language
Spanish
Published
2015-05-31
Publisher
Urano
Author
Roger Dooley

Description

This book explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to varioustypes of marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

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