Relaciones públicas. Teoría e historia
- ISBN-10
- 8497888170
- ISBN-13
- 9788497888172
- Category
- Business & Economics
- Pages
- 265
- Language
- Spanish
- Published
- 2009
- Publisher
- Editorial UOC
- Author
- Antonio Castillo Esparcia
Description
Este libro es una aproximación al concepto e historia de las Relaciones Públicas. Con el libro se conocerá el surgimiento de las relaciones con los públicos, la evolución internacional y nacional y las relaciones que establecen con la sociedad a través de los medios de comunicación.
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