Reconfigurar las relaciones públicas: Ecología, equidad y empresa
- ISBN-10
- 8497889738
- ISBN-13
- 9788497889735
- Category
- Business & Economics
- Pages
- 335
- Language
- Spanish
- Published
- 2011-07
- Publisher
- Editorial UOC
- Authors
- David McKie, Debashish Munshi
Description
Reconfigurar las relaciones públicas es el objetivo de este libro. Puesto que vemos a este campo aislado intelectualmente y fuera del alcance de los avances en otras disciplinas, proponemos formas, a veces muy especulativas, para redirigir esto y, esperamos, iniciar debates más interesantes sobre "lo que ha de llegar" de las RR.PP. La insularidad del sector es especialmente limitadora en lo que se refiere a las actuales condiciones globales, por lo que ponemos de relieve conocimientos que no son habituales en RR.PP. y en los que nos arriesgamos a exponer nuestra falta de experiencia. El propósito no es precipitarnos a exponer nuestra ignorancia, sino animar a otros, mejor informados, a ampliar el conocimiento para avanzar en el campo.
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