Dirección estratégica de la empresa
- ISBN-10
- 8499614493
- ISBN-13
- 9788499614496
- Category
- Business & Economics
- Pages
- 481
- Language
- Spanish
- Published
- 2023-09-13
- Publisher
- Editorial Centro de Estudios Ramon Areces SA
- Authors
- Eduardo Pérez Gorostegui, Beatriz Rodrigo Maya, Víctor Manuel Martín Martínez
Description
Manual dedicado al estudio de la dirección de la empresa desde una perspectiva estratégica. Aunque esta materia apenas cuenta con unas décadas de existencia, hay ya un consenso bastante aceptado sobre los contenidos de la Dirección estratégica: establecimiento de la visión y misión de la organización, fijación de objetivos, análisis de los entornos externo e interno, formulación d estrategias, su evaluación y selección, su implementación, evaluación y control. También se incluyen las estrategias de internalización, la gestión del conocimiento y el gobierno corporativo.
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