Storytelling: Histórias que deixam marcas
- ISBN-10
- 8576849038
- ISBN-13
- 9788576849032
- Series
- Storytelling
- Category
- Business & Economics
- Pages
- 304
- Language
- Portuguese
- Published
- 2015-03-12
- Publisher
- Editora Best Seller
- Author
- Adilson Xavier
Description
O que a Apple, a Disney, a Coca-Cola, a Ford, as Havaianas e a Nike têm em comum? Há uma série de fatores que tornam essas poderosas e bilionárias marcas as líderes de mercado que são. No entanto, ser excelentes contadoras de histórias é a semelhança fundamental que as une como marcas influentes a nível global, e é desse assunto que Storytelling – Histórias que deixam marcas trata. Em seu novo livro, Adilson Xavier examina com riqueza de detalhes e exemplos a capacidade que essas e outras empresas têm de mexer com a percepção de consumidores mundo afora através de histórias detalhadamente construídas. O storytelling é uma estratégia que engloba todo o plano de comunicação de uma marca. E, para comunicar com legítima eficácia, absorver o leque de conhecimentos da "tecnarte" de se contar histórias torna-se indispensável.
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Other editions
-
- 2020-12-26
- 180 pages
- Paperback
- Charlie Creative Lab Limited Publisher
-
- 2020-11-16
- 200 pages
- Ebook
- Aberje Editorial
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