One person might say, “The problem is that sales have dropped,” while another will say, “Our goal is to improve sales.” Part of the job of reframing is to eventually clarify what the important goals are—which is particularly salient ...
An especially valuable book for creatives, and non-creatives in creative industries, but equally applicable to all businesses that depend on innovation, The Proximity Paradox encourages us to ask hard questions about how we work, how our ...
Reveals the importance of innovation in American global competitiveness, profiling some of today's most compelling young innovators while explaining how they have succeeded through the unconventional methods of parents, teachers, and ...
Alex Osborn's brainstorming technique was introduced in his book Applied Imagination. For a discussion of the problems with brainstorming and group creativity in general, see B. A. Nistad's “Illusion of Group Productivity,” from the ...
Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history.
Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework ...
Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career.
This book will provide you (and your team) with proven creative strategies and practical ideas that you can use to gain greater success in your market.
Business as Unusual: The People and Principles at Herman Miller
The goal of a democratized user-centered innovation system, says von Hippel, is well worth striving for. An electronic version of this book is available under a Creative Commons license.