e-Commerce: Progettare e realizzare un negozio online di successo

Description

e-Commerce è un manuale pratico, utile per affrontare le fasi che portano all'apertura di un negozio online e al conseguente periodo di avviamento. Una guida completa che racconta di strategie, opinioni, errori evitabili ed esperienze di successo; legata tanto al metodo quanto agli strumenti. Ecco perché i suoi contenuti vi saranno utili sia come guida nella fase di progettazione del sito sia come reference nella fase di gestione. Il testo illustra tutti i passaggi obbligati per chi desidera aprire un negozio online: dall'idea all'analisi, dal prodotto alla concorrenza, dalla realizzazione all'ottimizzazione, dagli aspetti legali a quelli di gestione. Ma è anche una vera guida pratica che aiuta a risolvere le problematiche nel singolo progetto, basandosi sull'analisi di shop di successo, sull'esperienza di chi fa e-Commerce da anni e sulla valutazione delle scelte che poi, a seconda dei casi, si rivelano profittevoli o inconcludenti. Tra i contenuti oltre 250 immagini, screenshot e grafici, 470 link, 30 tabelle, 170 note, 12 interviste a esperti, 14 contributi da merchant e professionisti, casi studio ed esempi reali con lo scopo di ispirare e rendere la lettura il più possibile varia e piacevole.

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Other editions

• 

  E-Commerce

  • 2023-04-17
  • 132 pages
  • Ebook
  • Penerbit NEM
• 

  E-Commerce: Konsep dan Teknologi

  • 2022-11-29
  • 123 pages
  • Ebook
  • Media Nusa Creative (MNC Publishing)
• 

  E-COMMERCE: AN INDIAN PERSPECTIVE, Sixth Edition

  • 2019-11-01
  • 572 pages
  • Ebook
  • PHI Learning Pvt. Ltd.
• 

  E-COMMERCE

  • 2016
  • 164 pages
  • Ebook
  • Editorial Macro

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