Opérations de back-office offshore: Fourniture de services d’appui aux marchés mondiaux
- ISBN-10
- 921361845X
- ISBN-13
- 9789213618455
- Category
- Political Science
- Pages
- 156
- Language
- French
- Published
- 2001-11-16
- Publisher
- United Nations
- Author
- International Trade Centre
Description
Étude se concentrant sur les opérations de back-office (fourniture à distance d’une palette de services non essentiels), en tant qu’approche commerciale offrant d’importants débouchés aux gouvernements et aux sociétés de service des économies en développement et en transition – explique le phénomène et les types d’opérations de back-office; comment utiliser les opérations de back-office comme stratégie de développement délibérée; détermine la structure d’une initiative de promotion du back-office et se penche sur les questions liées à la compétitivité; explique dans les grandes lignes comment attirer les investisseurs et les clients étrangers pour les fournisseurs locaux; donne des exemples de stratégies adoptées par différents pays pour développer leurs capacités de back-office.
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