Marketing Management (For B.Com, Sem.6, Delhi University)

Marketing Management (For B.Com, Sem.6, Delhi University)
ISBN-10
9325986620
ISBN-13
9789325986626
Category
Business & Economics
Language
English
Publisher
Vikas Publishing House
Author
J.P. Mahajan & Anupama Mahajan

Description

Marketing Management is a curriculum-driven text. It is designed to cater to the knowledge-and examination needs of B.Com. students of Semester VI of the University of Delhi. KEY FEATURES • Provides exhaustive coverage of all topics in the syllabus • Makes productive use of study aids such as Flow Charts, Tables, Boxes, Illustrations and Snapshots to reinforce learning and help students acquire greater conceptual clarity • Incorporates Review Questions, University Examination Questions and Projects

Similar books