Marketing Management
- ISBN-10
- 9353966256
- ISBN-13
- 9789353966256
- Series
- Marketing Management
- Category
- Business & Economics
- Pages
- 156
- Language
- English
- Published
- 2020-01-01
- Publisher
- Kailas Sree Chandran
- Author
- Kailas Sree Chandran
Description
This book includes the basics of Marketing Management which is essential for any university course. Includes topics like Marketing Environment, Market planning, Marketing mix, Product life cycle, market research, segmentation, targeting, positioning, Marketing research, testing and launching, promotion mix, consumer behavior etc. and other topics
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