McDonaldisation, Masala McGospel and Om Economics: Televangelism in Contemporary India
- ISBN-10
- 9385985868
- ISBN-13
- 9789385985867
- Category
- Religion
- Pages
- 268
- Language
- English
- Published
- 2010-09-09
- Publisher
- SAGE Publishing India
- Author
- Jonathan D James
Description
This book looks at religion in a transnational and global context and presents a systematic account of the methods undertaken by modern day missionaries to convert people. The author seeks to understand the outworking of the American phenomenon of televangelism in India, in a new historical, cultural, religious, political and economic setting. He likens global televangelism to 'McDonaldisation', because of its standardised, 'one size fits all' approach. 'Glocal' televangelism-the fusion of the American and Indian evangelism-is referred to as 'Masala McGospel' because of the overwhelming presence of the global, American grammar and logic in the presentation and style of these programmes in India. The author then goes on to show how a disjunction is being created in Hindu televangelism because of such blending of American techniques with the holiness of ancient scriptures, making them subservient to the modern day aspirations of globalisation and consumerism.
Get the book
Other editions
-
- 2010-09-09
- 268 pages
- Ebook
- SAGE Publications India
Similar books
-
An American Carpenter's Story: One baby boomers life changing spiritual journey
By William DarrochAfter just a year or so, my father saw several lots for sale in the small village of Timberlake, Ohio, just thirty minutes from Cleveland.
-
Fear of the Other: No Fear in Love
By Bishop William H. Willimon“Barack Obama,” “Hillary Clinton,” “Britney Spears,” and “Justin Timberlake” found their places somewhat to the left of the really, really good “Teresa” and ...
-
Running With The Horses: Living The Gospel
By William Mitchell... Gregory Pritchard, Robert Clarke and Donald Wester of philosophy; from the religion faculty, James Timberlake, Rowena Strickland, Dan Holcomb, ...
-
Darkness is as Light
By EDITH ADHIAMBO, ANDREA BAILEY, CHRISTINA BAKERwalked over the frost-brittled grass, my long skirt swishing it dryly. I'd come to weep below the willows, to let the sound of the stream carry my lament ...
-
Women in New Religions
By Laura VanceFrost, Gavin, and Yvonne Frost. The Good Witch's Bible. 7th ed. ... Gordon, Lynn D., ed. Gender and Higher Education in the Progressive Era.
-
The Making of a Mature Disciple
By Kenneth S. ToddKenneth S. Todd. Reasons. to. Obey. God. Let's discuss four reasons why we should obey God. The first two deal with how we personally deal with God.
-
Being God's Man by Pursuing Friendships
By Stephen Arterburn, Kenneth L. Luck, Todd WendorffGod's word is clear about the importance of godly friendships. This edition shows men how valuable those friendships are to spiritual growth.
-
English Ministry Crisis in Chinese Canadian Churches: Towards the Retention of English-Speaking Adults from Chinese Canadian Churches through Associated Parallel...
By Matthew Richard Sheldon ToddIn 2011, Thom S. Rainer published some research project results in a volume ... projecting the top challenging issue they deal with in bicultural settings ...
-
Mastering the Management Buckets: 20 Critical Competencies for Leading Your Business or Non-Profit
By John Pearson" Based on Pearson's 48-hour Management Buckets Workshop Experience, Mastering the Management Buckets offers detailed implementation tools, including 99 practical takeaways that a leader could implement immediately, plus nine management ...
-
Mastering the Management Buckets: 20 Critical Competencies for Leading Your Business or Non-Profit
By John Pearson" Based on Pearson's 48-hour Management Buckets Workshop Experience, Mastering the Management Buckets offers detailed implementation tools, including 99 practical takeaways that a leader could implement immediately, plus nine management ...