當代藝術市場瘋狂史：超級畫商如何創造出當代藝術全球市場與商業模式？
- ISBN-10
- 9571384992
- ISBN-13
- 9789571384993
- Category
- Art / Business Aspects
- Pages
- 592
- Language
- Chinese
- Published
- 2021-01-15
- Publisher
- 時報文化出版
- Author
- 麥可．施納雅森
Description
究竟是藝術創造價值，還是商業模式帶動藝術產業？ 做好生意才是最令人著迷的藝術。 ──安迪．沃荷（Andy Warhol） 《紐約時報》、《金融時報》、《彭博社》最佳藝術 揭露當代藝術市場的大膽、創造力，與對金錢赤裸裸的野心書籍 當代藝術是世界最大的、不受監管的金融市場； 畫商、藝廊、拍賣公司、藝評人、策展人、藝術家等， 他們如何打破職業與財富的藩籬，打造上千億美金的全球市場？ 藝術──對畫商、對藝術世界公民而言，一切都是從熱情十足的冒險開始，終其一生皆如此。他們不盡然都是百萬或億萬富翁，買賣也不都是為了轉手獲利。然而，過去二十年富裕的新世代也愛上了當代藝術，若干畫商與藏家仿效頂尖的先進，願意支持沒沒無聞或新秀藝術家試試運氣。畫商買賣的藝術品可能原本就是他們所喜愛的，但選對了，便一本萬利。畫商與藏家組成一支行家大隊，隨身攜帶數百萬美元的交易，成群結隊地遊走於藝博會、拍賣會與閃亮的派對之間。 ．藝術成為身分地位的象徵，也成了一種國際通行的貨幣。 如果沒有畫商，沒有這些支持新興藝術家 並引導他們走向成功的品味製造者，這一切都不會發生。 作者麥可．施納雅森（Michael Shnayerson）為《浮華世界》（Vanity Fair）長期撰稿者，他親自訪談全球四大畫商──格里姆徹（Arne Glimcher）、沃斯（Wirth）、卓納（Zwirner）與高古軒（Larry Gagosian）──寫下第一本關於當代藝術市場的紀實歷史。 ．不只藝術產業，商業相關人士都應該讀的一本書。 本書敘述的是一批超級畫商 如何創建出今天的當代藝術全球市場。 以唯妙唯俏的文筆刻劃交易細節、人物對話與時代氛圍，讓我們看見當代藝術市場從一九四?年代淺嚐、摸索開始，歷經幾度經濟市場難以預測的大起大落、輕舟闖蕩鬆散的金融法規，創造與移動巨大的財富、範圍伸向全球。揭露了當代藝術市場的大膽、創造力，與對金錢赤裸裸的野心。 瘋狂推薦 林平╱台北市立美術館館長 林羽婕╱師子王藝術平台總經理 袁廣鳴╱媒體藝術家、國立台北藝術大學教授 陸承蔚╱出色創意執行長 黃宇正╱藝視Art.Market主理人 謝佩霓╱藝評人、策展人 （依姓氏筆畫排列）
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