新興市場數位發展機會特輯-行動應用發展現況與機會
- ISBN-10
- 9575815483
- ISBN-13
- 9789575815486
- Category
- Computers
- Pages
- 142
- Language
- Chinese
- Published
- 2013-10-01
- Publisher
- 資策會產業情報研究所
- Author
- 劉佳苹
Description
本冊專書為《新興市場數位發展特輯─行動應用發展現況與機會》，主要係針對新興八國本土行動應用程式（Mobile Apps）發展現況進行研究。 透過描繪各國網路環境背景、網路用戶或行動裝置用戶輪廓與行為特性，以了解各國行動用戶對於行動應用程式之偏好，並輔以各國行動應用代表大廠或新興廠商之經營現況、發展動態與未來發展方向分析，從科技環境、消費市場和廠商動態等面向了解新興八國在行動應用領域發展現況，探索台灣業者未來於新興市場的發展機會，以及提供策略布局之參考。
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