玩轉社群:文字大數據實作(第二版)

玩轉社群:文字大數據實作(第二版)
ISBN-10
9577636705
ISBN-13
9789577636706
Category
Computers / Human-Computer Interaction (HCI)
Pages
272
Language
Chinese
Published
2019-10-14
Publisher
五南圖書出版股份有限公司
Authors
謝邦昌, 謝邦彥, 鄭宇庭

Description

「文字探勘」與「社群媒體大數據」一拍即合 網路爬蟲、機器演算、議題追蹤、品牌分析 快速上手玩轉社群 從茫茫網路文章中 點字成金 解讀風向、順勢而為! 洞察關鍵、贏得先機! ----- ◎全圖解:從工具安裝、程式架構與社群資訊解讀,藉由圖型呈現快速理解。 ◎快速上手:全書採開放原始碼工具,程式碼分享,輕鬆複製執行,快速打造屬於自己的探勘工具。 ◎多範例:列舉不同議題的社群分析案例,教導讀者寫出有價值觀點的深入報告。完整解析有效利用社群大數據的技術,拯救千萬小編於水火之中! ◎免費實作:本書最大特色為隨書附贈14天免費使用eyeSocial社群輿情觀測平台,可實際演練,了解如何將社群媒體大數據,從數據蒐集到商業應用一次搞定。 本書適合 •聽過網路輿情分析或社群聆聽新名詞,對實際用途一知半解的你 •得無時無刻關心網路爆點,或者監測負面消息的你 •對文字大數據與資料分析科學有濃厚興趣的你 •嘗試運用機器學習從大量文本中找出潛在規則的你 •有專業領域感知力卻缺乏社群數據支持研究的你

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