Emprendimiento exitoso: Cómo mejorar su proceso y gestión
- ISBN-10
- 9587711564
- ISBN-13
- 9789587711561
- Category
- Business & Economics
- Pages
- 262
- Language
- Spanish
- Published
- 2014-01-01
- Publisher
- Ecoe Ediciones
- Author
- Alejandro Schnarch
Description
Desde hace tiempo, se impulsa, motiva y apoya con ánimo el emprendimiento. Se ofrecen libros, seminarios, conferencias, cursos, manuales y procedimientos; además de consejos, ejemplos y fórmulas, para llevarlo a cabo con éxito. Como consecuencia, la tasa de emprendimiento en la actualidad es elevada; sin embargo, la supervivencia de estas nuevas organizaciones es muy baja, originando frustraciones, reveses y errores. Al respecto hay muchos mitos y la realidad de los hechos sorprende. El autor, Alejandro Schnarch, de nacionalidad chilena, reflexiona sobre ello, concluyendo que hay factores a los cuales no se les ha dado la importancia y categoría que merecen y que definitivamente pueden aportar a mejorar la creación de nuevas empresas: saber diferenciar ideas de oportunidades, tener un modelo de negocio y utilizar las herramientas del marketing. El libro, que está dirigido a emprendedores actuales y potenciales, estudiantes, académicos y organismos que impulsan o financian estas actividades, busca aportar positiva y constructivamente al proceso emprendedor.
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