Marketing digital y dirección de e-commerce: Integración de las estrategias digitales
- ISBN-10
- 958778765X
- ISBN-13
- 9789587787658
- Category
- Business & Economics
- Pages
- 191
- Language
- Spanish
- Published
- 2023-02-21
- Publisher
- Alpha Editorial
- Authors
- Mel Sole, JORDI CAMPO
Description
El digital no es el futuro ni tan solo es el presente. La economía digital es nuestra nueva realidad y el digital talent está más demandado que nunca por todas las empresas. Un talento digital más necesario que nunca para empresas de todos los ámbitos y que mira al futuro con grandes revoluciones que todavía transformarán más a la sociedad y al sector del marketing: la IA (inteligencia artificial), el IoT, la realidad aumentada, las finanzas digitales, la educación abierta online, el coche autónomo, los datos masivos, el big data y el open data...
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