La comunicación-mundo: historia de las ideas y de las estrategias

La comunicación-mundo: historia de las ideas y de las estrategias
ISBN-10
968232016X
ISBN-13
9789682320163
Category
Communication
Pages
366
Language
Spanish
Published
1996-01-01
Publisher
Siglo XXI
Author
Armand Mattelart

Description

Revisión crítica del contexto que ha propiciado la aparición y desarrollo de los modernos medios de comunicación, el cual se sustenta en riguroso análisis de las ideas y las estrategias que confieren sentido a los medios, ya se trate del telefono, de la televisión, de la publicidad, de la guerra psicológia o de las telenovelas. La guerra, el progreso y la cultura se convierten en solapamientos y rupturas en las tres grandes partes que señalizan el recorrido de este libro.

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