Conceptos de administración estratégica
- ISBN-10
- 9702604273
- ISBN-13
- 9789702604273
- Category
- Business & Economics
- Pages
- 370
- Language
- Spanish
- Published
- 2003
- Publisher
- Pearson Educacion
- Author
- Fred R. David
Description
La naturaleza de la dirección estratégica - Formulación de la estrategia - La misión de la empresa - La evaluación externa - La evaluación interna - Estrategias en acción - Análisis y selección de la estrategia - Implantación de la estrategia - Implantación de estrategias : asuntos relacionados con la gerencia - Implantación de estrategias : asuntos relacionados con mercadotecnia, finanzas y contabilidad, investigación y desarrollo y sistemas de información de la gerencia - Evaluación de la estrategia - Revisión, evaluación y control de la estrategia.
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