Good Brand & Grand Image ปั้นแบรนด์ฮิตให้ติดตลาด
- ISBN-10
- 9740213693
- ISBN-13
- 9789740213697
- Category
- Business & Economics
- Language
- Thai
- Published
- 2015
- Publisher
- Matichon Public Company Limited
- Author
- ดร.พจน์ ใจชาญสุขกิจ
Description
กลยุทธ์การสร้างแบรนด์และสร้างภาพลักษณ์ของสินค้าหรือองค์กรให้น่าสนใจ มั่นคง และยั่งยืน พร้อมเคล็ดลับ “การสื่อสาร” ให้เข้าถึงกลุ่มเป้าหมาย โดย ดร.พจน์ ใจชาญสุขกิจ นักสื่อสารเชิงกลยุทธ์แบบบูรณาการ ประสบการณ์กว่า 25 ปี
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