Marketing Management: An Asian Perspective
- ISBN-10
- 9810687974
- ISBN-13
- 9789810687977
- Series
- Marketing Management
- Category
- Marketing
- Pages
- 874
- Language
- English
- Published
- 2013
- Publisher
- Pearson Prentice Hall
- Authors
- Philip Kotler, Kevin Lane Keller, Chin Tiong Tan
Description
For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.
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