This textbook familiarises students with the theory and practice of small business management and challenges assumptions that may be held about the way small business management can or should adopt the management practices of larger firms. For students interested in establishing and managing their own small firm, this book helps them to focus their thinking on the realities of life as a small business owner-manager – both its challenges and its rewards. For postgraduate students that are keen to ‘make a difference’, this text enables them to understand how they might consult to small firms and assist owner-managers to establish and grow their ventures. In addition to students, this book is also useful to small business owner-managers as a general guide on how they might better manage their operations. Managers in large corporations and financial institutions who deal with small businesses as clients or suppliers, and professionals such as accountants, lawyers and consultants who provide advice and other services to small businesses will also find the book of interest.
Small Business Management in the 21st Century
Here’s how: Help Students Apply Knowledge from the Text to the Real World: Cases give students the opportunity to solve real-world challenges.
This program can help your students become successful in creating and running a small business.
Learn more. Assignable Video with Assessment Assignable video (available with SAGE Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life.
The authors designed this book with a "less can be more" approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept.
This text incorporates current theory and practice relating to starting, managing, and growing small firms.
Kelly'S deliGht (heWitt, tX)10 After graduating from college, Patrick Linstrom knew he needed to do something to help pay off his student loans. He had an idea for a product that he wanted to sell that was not quite available yet: ...
Company CEO Todd Novaczyk , a former Wendy's franchise owner , had bought the ... The deal to convert some Pannekoeken restaurants to Yankee Diners fell ...
Current issues, including global opportunities, service, quality and technology, are highlighted throughout the text.
In addition to students, this book is also useful to small business owner-managers as a general guide on how they might better manage their operations.