Metaphor & Public Communication: Selected Speeches of Lee Kuan Yew & Goh Chok Tong
- ISBN-10
- 9812180567
- ISBN-13
- 9789812180568
- Pages
- 185
- Language
- English
- Published
- 1996
- Publisher
- Graham Brash
- Authors
- Siow Heng Ong, Nirmala Govindasamy-Ong
Description
Metaphors are often used in ordinary speech, film, advertising and other forms of communication. Certainly, they are an integral element of any formal speech or text, chosen by the speaker or author to communicate with the audience. Where most textbooks on speech criticism study speeches by Western speakers, this book provides an Asian perspective by analysing speeches by Prime Minister Goh Chok Tong and Senior Minister Lee Kuan Yew, delivered at crucial moments in Singapore's history. Comprehensive and well-written, this book is not only for the student of persuasion, rhetoric and communication, it is also intended for readers interested in finding out more about Singapore's tumultuous history and how its leaders have made her what she is today.
