Chinese Multinationals

Chinese Multinationals
ISBN-10
9812835008
ISBN-13
9789812835000
Category
Business & Economics
Pages
300
Language
English
Published
2009
Publisher
World Scientific
Author
Jean-Paul Lar‡on

Description

Examines the rise of Chinese companies in international markets. This book provides an overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management.

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