Creative Marketing for New Product and New Business Development
- ISBN-10
- 9814474045
- ISBN-13
- 9789814474047
- Language
- English
Description
This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization.
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Other editions
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- 2008
- 337 pages
- Paperback
- World Scientific