The text flows smoothly and clearly from concept to application, asking you to apply those learning skills into real-world personal and professional applications.
The purpose of this book is to introduce students to these principles in an engaging, current, and relevant way in the hope that they may develop the knowledge for successful careers in a globalized business landscape.
The text flows smoothly and clearly from concept to application, asking your students to apply their learning to real-world personal and professional applications.
Considers international business as a multifaceted, global activity rather than as the exploitation of markets by a single country, usually the USA. Chapters include extracts from popular business analyses to...
The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change.
Scott, Joan W. (1986), “Gender: A Useful Category of Historical Analysis,” American Historical Review, 91 (5), 1053–1075. ... Shaw, Stephanie J. (2015), W. E. B. Du Bois and The Souls of Black Folk (Chapel Hill, NC: University of North ...
Consumer acceptance of screw tops and plastic reduced cork demand that shrinks the cork industry. Contraction also can occur because of global shifts from outside the industry.
This custom edition is published for Macquarie University. It comprises of selected chapters from: International Business, 9th Edition International Business, Global Edition, 16th Edition
New to this Edition: - An increased focus on sustainability, covering climate change, individual and societal wellbeing, good governance and financial stability - New pedagogical features, including mini-case studies, 'Shining a Light on ...
The text presents a balanced and consistent voice across each of the unique content areas, enabling students to quickly gain an understanding of business concepts, practices, and relationships without unnecessary or disjointed narrative.