整合行銷傳播關鍵報告-主管沒有教的行銷手法
- ISBN-10
- 9861213295
- ISBN-13
- 9789861213293
- Category
- Communication in marketing
- Pages
- 472
- Language
- Chinese
- Published
- 2007
- Publisher
- 五南圖書出版股份有限公司
- Author
- 戴國良
Description
銷傳播為:「整合行銷傳播者一策略性企業活動,此針對顧客、消費者、潛在消費者與其他內在與外在目標閱聽眾進行長期的計畫、發展、執行與評估可協調、可測量並具說服性的品牌傳播策略。」此新定義確能掌握住整合行銷傳播所有的核心,並將整合行銷傳播提升至 ...
Get the book
Similar books
-
Marketing Communication and Promotion: Text and Cases
By William G. NickelsMarketing Communication and Promotion: Text and Cases
-
Marketing Communications and Promotion
By William G. NickelsMarketing Communications and Promotion
-
Consumer Behavior
By John C. Mowen, Michael MinorCurtis P. Haugtvedt , Richard E. Petty , and John T. Cacioppo , “ Need for Cognition and Advertising : Understanding the Role of Personality Variables in Consumer Research , ” Journal of Consumer Psychology , Vol . 1 , no . 3 , pp .
-
FCS marketing communication L2
FCS marketing communication L2
-
The Web Site as Marketing Communications Medium: A Tentative Model and Areas of Research
By Richard Watson, Leyland Pitt, Pierre BerthonThe Web Site as Marketing Communications Medium: A Tentative Model and Areas of Research
-
CIM Revision Cards: Customer Communications
By Gill WoodCIM Revision Cards: Customer Communications
-
Integrated Marketing Communications
By Kenneth E. Clow, Donald Baack, William ChittyIntegrated Marketing Communications
-
Marketing in the 21st Century: Integrated marketing communication
By Bruce David KeillorKim K.P. Johnson , Susan J. Torntore , and Joanne B. Eicher , Oxfordshire , UK : Berg ( 2003 ) , 104-106 . 32. Simmel . 33. Simmel . 34. King , Charles W. , Jr. , " Fashion Adoption : A Rebuttal to the ' Trickle Down Theory ...
-
Business-to-business Marketing: Relationships, Systems and Communications
By Chris FillBusiness-to-business Marketing: Relationships, Systems and Communications
-
Integrated Marketing Communications: A Primer
By Philip J. Kitchen, Patrick de Pelsmacker... empowers us to better align our talent and resources, break down geographic barriers and focus on global growth of P&G's brands', explains Arthur Selkowitz, chairman and chief executive officer of D'Arcy Masius, Benton & Bowles.