Youtube for Business. Everything You Need to Know
- ISBN-10
- ISBN-13
- 9798472580588
- Pages
- 330
- Language
- English
- Published
- 2021-09-07
- Publisher
- Independently Published
- Author
- Robert Larson
Description
Millions of people use YouTube every day. Why not post a video there promoting your products or ideas? This book explains how to make a YouTube video an active marketing tool. It is not just a description and guide, but a step-by-step instruction: from developing a strategy for the company's presence on YouTube, creating, editing and posting videos, tracking their effectiveness to managing sales resulting from views. Maximum efficiency with minimum cost! YouTube marketing is low-cost and is suitable for lean businesses of all sizes. YouTube is a site where you can find videos of every type of imaginable. There are videos of talking cats, independent rock bands, comedians, wacky jokes, vintage TV ads, student musicals, home videos, breaking news clips, personal vlogs, and just about anything. Users have already downloaded millions of clips, and everyone can watch any of them in their browser without paying anything for it. Most of the YouTube videos are amateur, non-professional produced with basic webcams or consumer camcorders - and this does not pose any problem since this is a personal video. But YouTube has a growing share of more professional clips, many of which are made to serve or promote individual products, services or businesses. That's right: businesses big and small have discovered YouTube. In fact, YouTube has become a new medium for online marketing: if your business has an online component, then you can (and should) promote it with YouTube videos.
