As wealth and newcomers poured into the fast-growing city, Ross's parcel became one of Los Angeles's most desirable areas. Acclaimed as "America's Champs-Élysées," this stretch of Wilshire near the La Brea Tar Pits was named "Miracle Mile" for its improbable rise to prominence. The world-famous Miracle Mile in Los Angeles was shaped into a great commercial and cultural district by the city's tremendous urban expansion in the early twentieth century. Its origins along Wilshire Boulevard are directly related to the twin LA booms in auto travel and real estate ventures.