B2B Marketing Fundamentals: The Global Mechanics Of B2B Marketing Decisions & Their Interdependence: How To Create A B2B Marketing Strategy
- ISBN-10
- ISBN-13
- 9798547715211
- Pages
- 260
- Language
- English
- Published
- 2021-08
- Author
- Marya Teagues
Description
As the name suggests, business-to-business marketing refers to the marketing of products or services to other businesses and organizations. It holds several key distinctions from B2C marketing, which is oriented toward consumers. In this book, you will discover: Chapter 1: What B2B Marketing Decisions Are Needed Chapter 2: How to Create a Macro Model of the Environment Chapter 3: What Micro-Environmental Analyses Are Necessary Chapter 4: How to Make a Model of B2B Customer Behavior Chapter 5: How to Analyze the Internal Status, of the Company and Synthesize And so much more! Scroll up and click the "Buy now with 1-Click" button to get your copy now!
