This book provides the student with a comprehensive and accessible introduction to the basic issues in the psychological study of attitudes.
... 1994): Once the CS was paired with the US, aspects of the US fuse with the representation of the CS. ... The evaluative response towards George will then reflect the evaluative response towards him at the time of retrieval.
... Attitudes and persuasion: Classic and contemporary approaches. Dubuque, Iowa: Brown. Petty, R. E., & Cacioppo, J. T. (1986a). Communication and persuasion: Central and peripheral routes to attitude change. New York: Springer. Petty ...
... persuasion according to the message learning approach by providing examples for each. (5) What is the unique ... approaches discussed in this chapter (and additional theories) is presented in: Eagly, A. H., & Chaiken, S. (1993). The ...
Providing the student with a comprehensive and accessible introduction to the basic issues in the psychological study of attitudes, this book includes topics such as attitude formation and change, functions of attitudes and attitude ...
This volume assembles a distinguished group of international scholars whose chapters on classic and emerging issues in research on attitudes provide an excellent introduction for advanced undergraduates and graduate students.