In any persuasion episode, the consumer deploys her available knowledge about the topic, the agents, and about persuasive tactics in general in order to evaluate the situation and guide her responses to it. The model has some relevance ...
This volume will provide an authoritative, state of the art overview of the field of intergroup processes.
This authoritative handbook provides a cutting-edge overview of classic and current research as well as an assessment of future trends in the field of interpersonal processes.
This handbook provides an authoritative, up-to-date overview of the social psychology of group processes.
This handbook provides an authoritative, up-to-date overview of the social psychology of group processes.
This volume on intraindividual processes is one of a set of four handbooks in the social psychology field and covers social cognition, attitudes, and attribution theory.
This authoritative handbook provides a cutting-edge overview of classic and current research as well as an assessment of future trends in the field of interpersonal processes.
This authoritative handbook provides a cutting-edge overview of classic and current research as well as an assessment of future trends in the field of interpersonal processes.
This volume on intraindividual processes is one of a set of fourhandbooks in the social psychology field and covers socialcognition, attitudes, and attribution theory.