Brands and Branding

  • Brands and Branding
    Brands and Branding
    By Stephen Brown

    Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and ...

  • Brands and Branding
    By Rita Clifton

    Brands and Branding

  • Brands and Branding
    Brands and Branding
    By Rita Clifton

    This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action.

  • Brands and Branding
    Brands and Branding
    By Stephen Brown

    From Cadbury to Kraft: 200 Years of Sweet Success and Bitter Rivalry (HarperPress: London, 2011). See also John Bradley, Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand (John Wiley: Chichester, 2008). 6.

  • Brands and Branding
    Brands and Branding
    By John Simmons, Rita Clifton

    This is the definitive business book on brands and branding. It not only explains the economic strength and importance of brands, but also will frame thinking on the best practice of branding now and for the future.