Cambridge Marketing Handbook

  • Cambridge Marketing Handbook: Stakeholder
    Cambridge Marketing Handbook: Stakeholder
    By Terry Nicklin

    Customer relationships are covered extensively elsewhere and tend to dominate marketers' daily lives, ... customers is largely determined by how they are made to feel by employees at the 'front line' (the marketing-customer interface).

  • Cambridge Marketing Handbook: Pricing Points
    Cambridge Marketing Handbook: Pricing Points

    Espicom (2012) The World Generic Market Report, [online] https://www.espicom.com/wgmrpr (Accessed 30 Sept 2013) Fabiani, ... Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value, ...

  • Cambridge Marketing Handbook: Products
    Cambridge Marketing Handbook: Products
    By Tony Wilson

    This handbook guides the reader through the concepts and practice of product marketing, following the process from early research through the product's launch and lifecycle.

  • Cambridge Marketing Handbook: Products
    Cambridge Marketing Handbook: Products
    By Tony Wilson

    Written in two parts, this handbook provides a reference for practitioners, and for those who wish to complete a professional qualification.

  • Cambridge Marketing Handbook: Digital
    Cambridge Marketing Handbook: Digital
    By Karl Meyer, Robert Hardy, Terry Nicklin

    Cambridge Marketing Handbook: Digital Marketing introduces the key concepts and tools, sets out to how use them effectively and how to create and implement a digital campaign.