CIM Revision Cards
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CIM Revision Cards: Customer Communications in Marketing 05/06
By Karen BeamishWhile personal selling does occur in consumer marketing, mainly for larger, complex purchases such as financial services, cars, computer equipment, it is used much more in Business-to-Business marketing situations because of the nature ...
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CIM Revision Cards: Customer Communications
By Gill WoodCIM Revision Cards: Customer Communications
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CIM Revision Cards: Delivering Customer Value
By Ray DonnellyDesigned specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible.
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CIM Revision Cards: Marketing in Practice
By John WilliamsCIM Revision Cards: Marketing in Practice
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CIM Revision Cards: Marketing Fundamentals 04/05
By Marketing KnowledgeDesigned specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible.
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CIM Revision Cards: Assessing the Marketing Environment
By Diana LuckDesigned specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible.
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CIM Revision Cards: Marketing Research and Information 04/05
By Marketing KnowledgeDesigned specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible.
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CIM Revision Cards: Marketing Environment 04/05
By Marketing KnowledgeDesigned specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible.
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CIM Revision Cards: Marketing Environment 04/05
By Marketing KnowledgeImportance l Organizations operate in this societal context l PEST SLEPT STEEPLE environments l Source of successive threats and opportunties l Largely uncontrollable l External half of SWOT analysis Social environment Embraces changes ...
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CIM Revision Cards: Marketing Planning 04/05
By Marketing KnowledgeDesigned specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible.
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CIM Revision Cards: Managing Marketing Performance
By Marketing KnowledgeDesigned specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible.
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CIM Revision Cards: Managing Marketing Performance
By Marketing KnowledgeMANAGING MARKETING PERFORMANCE * When studying and revising for this module, it is helpful to be aware of the context of the module within the Professional Postgraduate Diploma Syllabus * Whilst the Strategic Marketing Decisions Module ...
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CIM Revision Cards: Marketing Management in Practice 04/05
By Marketing KnowledgeDesigned specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible.
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CIM Revision Cards: Marketing Planning 04/05
By Marketing KnowledgeDesigned specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible.
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CIM Revision Cards: Marketing Fundamentals 04/05
By Marketing KnowledgeDesigned specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible.
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CIM Revision Cards: Marketing in Practice 04/05
By Marketing KnowledgeDesigned specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible.
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CIM Revision Cards: Marketing Communications 04/05
By Marketing KnowledgeDesigned specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible.
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CIM Revision Cards: Marketing Management in Practice 04/05
By Marketing KnowledgeLEARNING OBJECTIVES n Develop an operational marketing plan, selecting an appropriate marketing mix for an organization operating in any context, such as FMCG, business-to-business (supply chain), large or capital project-based, ...
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CIM Revision Cards: Marketing Management in Practice 05/06
By Marketing KnowledgeEvaluating Channel Effectiveness Key performance and evaluation measures include: n Regular reviews n A forum for problem review and solution n Monthly, quarterly and yearly sales data analysis n Average stock levels n Lead and delivery ...
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CIM Revision Cards: Marketing Communications 04/05
By Marketing KnowledgeDesigned specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible.