Consumer Behaviour in Tourism
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Consumer Behaviour in Tourism
By Susan Horner, John SwarbrookeButterworth-Heinemann, Oxford. Packard, V. (1957). The Hidden Persuaders. Longmans, Green, and Co, London. Piercy, N. (2002). Market-led Strategic Change – A Guide to Transforming the Process of Going to Market. Butterworth-Heinemann ...
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Consumer Behaviour in Tourism
By Susan Horner, John SwarbrookeButterworth-Heinemann. Swarbrooke, J., Beard, C., Leckie, S. and Pomfret, G. (2003). Adventure Tourism – The New Frontier. Butterworth-Heinemann. Tordjman, A. (1995). European retailing: convergences, differences and perspectives.
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Consumer Behaviour in Tourism
By Susan Horner, John SwarbrookeProviding an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; ...
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Consumer Behaviour in Tourism
By Susan Horner, John Swarbrookeresource. management. dimension. In a service industry such as tourism, human resource management is clearly of great significance in relation to quality and tourist satisfaction. Tom Baum has described the role of staff as ...
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Consumer Behaviour in Tourism
By Susan Horner, John SwarbrookePearce. (2008). This researcher adopts a more supply-side approach and suggests that leisure tourists could be divided according to the way they purchased their travel products. He suggests that there are three distinct categories ...
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Consumer Behaviour in Tourism
By Susan Horner, John SwarbrookeThis era also saw the growth of the holiday camp concept, particularly again in Britain, through the activities of entrepreneurs such as Billy Butlin. These camps reached their peak in the early years after the Second World War and were ...
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Consumer Behaviour in Tourism
By Luiz MoutinhoConsumer Behaviour in Tourism