Controlling the Message
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Controlling the Message: New Media in American Political Campaigns
By Justin S. Vaughn, Victoria A. Farrar-MyersBroken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals ...
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Controlling the Message: New Media in American Political Campaigns
By Justin S. Vaughn, Victoria A. Farrar-MyersRobert J. Klotz On November 6, 2012, President Obama, instead of trying to control his own message, envisioned himself as the remixer. He was prompted by a New Hampshire radio host asking about Psy's “Gangnam Style” dance.
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Controlling the Message: A Strategic Approach to Nation Branding
By Efe SevinThis book explores and discusses the role of strategic communication in the nation branding process.
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Controlling the Message: New Media in American Political Campaigns
By Justin S. Vaughn, Victoria A. Farrar-MyersBroken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals ...
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Controlling the Message: New Media in American Political Campaigns
By Justin S. Vaughn, Victoria A. Farrar-MyersBroken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals ...