The book places the discussion on corporate citizenship in a political context within the wider debate on the role of business in society.
The companies profiled in this book (including: Levis, Marks & Spencer and McDonalds) have recognized that having a social responsibility strategy has made them more competitive.
This book discusses why and how they must step up as good citizens and use their power and influence to help humanity face the challenges of the future, towards learning to live with modern capitalism.
... corporate governance: Compensating for the democratic deficit of corporate political activity and corporate citizenship. Business and Society, 52(3), 473–514. Scherer, A. G., & Palazzo, G. (2008). Handbook of research on global corporate ...
Corporate Citizenship
With all these points in the backdrop, the book aims at underlining the big-picture thinking on issues related to the roles that business can play in fostering a moral, equitable and ecologically sustainable world.