Creating Powerful Brands

  • Creating Powerful Brands
    Creating Powerful Brands
    By Leslie de Chernatony

    Available at. http://gizmodo.com/ 5366650/. Accessed 3rd December 2009. Boyd, W. L., et al. (1994). Customer preferences for financial services: an analysis. International Journal of Bank Marketing, 12(1): 1994 ...

  • Creating Powerful Brands
    Creating Powerful Brands
    By Leslie de Chernatony, Malcolm McDonald

    ... 427 Straw, J., 296 Sullivan, M., 437 Sunkist, 257 Supermarkets, 148 Supplier power, 268 Supplier relationships, ... F., 49–50 Till, B.D., 223 Time criticality, of services, 227–8 Time risk, 116 Timex, 112 Tipp-Ex, 112,410 Todd, S., ...

  • Creating Powerful Brands
    Creating Powerful Brands
    By Leslie de Chernatony, Malcolm McDonald, Elaine Wallace

    Daniels, K., Johnson, G., & de Chernatony, L. (2002). Task and institutional influence on managers' mental models of competition. Organization Studies, 23(1), 31e62. Davidson, H. (1997). Even More Offensive Marketing.

  • Creating Powerful Brands
    Creating Powerful Brands
    By Leslie de Chernatony, Malcolm McDonald

    In Branding: A Key Marketing Tool (Murphy J., ed.). Basingstoke: Macmillan. ... Examining the role of brand equity in business markets : a model, research propositions and managerial implications. ... Building Brands Directly.

  • Creating Powerful Brands: The Strategic Route to Success in Consumer, Industrial, and Service Markets
    By Leslie de Chernatony, Malcolm McDonald

    This book is intended to cut through the mystery surrounding branding and help the development of brand strategies for long-term corporate growth.