This set contains: 9780470084854 Data Mining for Business Intelligence: Concepts, Techniques, and Applications in Microsoft Office Excel(R) with XL Miner(TM) by Galit Shmueli, Nitin R. Patel, Peter C. Bruce and 9780470074718 Making Sense of ...
Data Mining for Business Intelligence: Provides both a theoretical and practical understanding of the key methods of classification, prediction, reduction, exploration, and affinity analysis Features a business decision-making context for ...
Praise for the First Edition " full of vivid and thought-provoking anecdotes needs to be read by anyone with a serious interest in research and marketing." —Research magazine "Shmueli et al. have done a wonderful job in presenting the ...
About The Book: This book arose out of a data mining course at MIT s Sloan School of Management.
Praise for the First Edition " full of vivid and thought-provoking anecdotes needs to be read by anyone with a serious interest in research and marketing." —Research magazine "Shmueli et al. have done a wonderful job in presenting the ...