Discovering Public Relations
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Discovering Public Relations: An Introduction to Creative and Strategic Practices
By Karen FrebergIn a New York Times article, Facebook is portrayed as using the denial, delay, and deflection strategy for all of its communication efforts; the company feels it has been portrayed “unfairly” in the news (Frankel, Confessore, Kang, ...
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Discovering Public Relations: An Introduction to Creative and Strategic Practices
By Karen Freberg... first social media team within public affairs with two brilliant colleagues, Griffin Hammond and Matt Edwards. ... Agency life isn't easy, but it's the most interesting and dynamic sort of work you can experience in the field.
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Discovering Public Relations: An Introduction to Creative and Strategic Practices
By Karen FrebergThe text will transform today's students into tomorrow's successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.
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Discovering Public Relations: An Introduction to Creative and Strategic Practices
By Karen June FrebergAnd this is my story, of how this book came about and why I hope it will influence the future of the PR profession"--
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Discovering Public Relations: An Introduction to Creative and Strategic Practices
By Karen FrebergLearn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now.
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Discovering Public Relations: An Introduction to Creative and Strategic Practices
By Karen Freberg... social media and crisis commu- nications and has worked with several organizations and agencies such as Kentucky Derby ... The Roadmap in Teaching Social Media (Amazon, self-published), Digital Media Writing for Strategic Communication ...