Essentials of Marketing Communications

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  Essentials of Marketing Communications

  By Chris Fill

  The first part of the book explores the core concepts associated with communication and audience behaviour.

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  Essentials of Marketing Communications

  By Jim Blythe

  NEW TO THIS EDITION While retaining the core structure of the second edition, this third edition includes: "- ""a more up-to-date account of communication theory;" "- ""more extensive coverage of exhibitions and trade fairs;" "- ""a ...

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  Essentials of Marketing Communications: 2nd Edition

  By Jim Blythe

  Essentials of Marketing Communications: 2nd Edition

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  Essentials of Marketing Communications

  By Jim Blythe

  Essentials of Marketing Communications

• 

  Essentials of Marketing Communications

  By Jim Blythe

  Designed to give students an overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications, this text links theories of marketing communications to consumer ...