Exploring Marketing Research
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Exploring Marketing Research
By Barry J. Babin, William G. Zikmund... Product Assistant: Jamie Mack Marketing Manager: Jeff Tousignant Marketing Coordinator: Christopher P. Walz Manufacturing Planner: Ron Montgomery Art and Cover Direction, Production Management and Composition: Lumina Datamatics, ...
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Exploring Marketing Research
By Barry J. Babin, William G. ZikmundThe text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing ...
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Exploring Marketing Research
By William G. ZikmundExploring Marketing Research
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Exploring Marketing Research
By William G. ZikmundCD ROM features data sets and the student version of SPSS software.
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Exploring Marketing Research
By Barry J. Babin, William G. ZikmundExploring Marketing Research
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Exploring Marketing Research
By William Zikmund, Barry BabinIn addition, this edition places more emphasis on ethical and international issues relating to marketing research.
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Exploring Marketing Research
By Barry J. BabinThe text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing ...
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Exploring Marketing Research
By William G. ZikmundExploring Marketing Research
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Exploring Marketing Research: Instructor's Manual, Test Bank, and Transparency Masters
By William G. ZikmundExploring Marketing Research: Instructor's Manual, Test Bank, and Transparency Masters
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Exploring Marketing Research
By William G. ZikmundExploring Marketing Research