This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations.
... but an effective forecaster must ensure they are looking back far enough, instead of focusing on recent history. ... such as the Black Death during fourteenth century and the Great Plague of London in the seventeenth century, ...
Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking.
Global Business Strategy: A Systems Approach
... marketing in Central Eastern Europe?” Journal of World Business 35(2): 133–149. Springer, R. and Czinkota, M.R. (1999) “Marketing's contribution to the transformation of Central and Eastern Europe.” Thunderbird International Business ...