Health Care Marketing
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Health Care Marketing: Tools and Techniques
By John L. Fortenberry Jr.The fourth step of Schmitt's CEM Framework involves the design, development, and implementation of the infrastructure (i.e., the customer interface) that is instituted to ensure the exchange of information between organizations and ...
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Health Care Marketing: A Foundation for Managed Quality
By Philip D. CooperWallace , Cynthia ( 1985 ) , “ Major Clinics May Unite to Boost Market Share , " Modern Healthcare ,, 15 ( May ) , 21-2 . White , Elizabeth ( 1985 ) , “ Competition Gets Creative Juices Flowing , " Advertising Age ( November ) , 13 .
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Health Care Marketing: Tools and Techniques
By John L. Fortenberry Jr., FortenberryShare your thoughts on the degree to which modern healthcare organizations adequately plan marketing pursuits via the development of formal marketing plans. 2. Contact an area healthcare establishment and arrange an informational ...
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Health Care Marketing: Tools and Techniques
By John L. FortenberryWritten from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment.Ideal for ...
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Health Care Marketing: Issues and Trends
By Philip D. CooperHealth Care Marketing: Issues and Trends
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Health Care Marketing: Issues and Trends
By Philip D. CooperHealth Care Marketing: Issues and Trends