Mr. Plumley , in turn , had taken over the division when it was beset with problems of morale and low sales , primarily the result of mismanagement by his predecessor , Mr. Griffith . Griffith had been a stubborn and strong - willed ...
INDUSTRIAL MARKETING
Industrial Marketing
Kotler, Philip and Armstrong, Gary, Principles of Marketing, 12th ed., Pearson–Prentice Hall, New Delhi, 2008. Phadtare, Milind, Strategic Management: Concepts and Cases, PHI Learning, Delhi. 2010. Thompson, A. A., (Jr.) and Strickland, ...
Industrial Marketing: An Analytical Approach to Planning and Execution
Industrial Marketing: Cases and Concepts. Instructor's manual
... Innovation Management, 7(2), 91–107. Mohr, J. (2001), Marketing of High Technology Products and Innovations, Upper ... B2B services context,” Journal of Services Marketing, 22(5), 363–373. Mollenkopf, D., Gibson, A., and Ozanne, L. (2000) ...
Industrial Marketing
Industrial Marketing