Innovation and Entrepreneurship: Strategies and Processes for Success in Tourism
"This book discusses practical issues of innovation and entrepreneurship.
This is blended with the entrepreneurship aspects of activity that lead to innovation, often in smaller firms and in niches of larger organisations.
Here, a cast of key players from Latin America explore the conceptual foundations, methodologies, and tools for mini-cases and business challenges to innovation and entrepreneurship in emerging markets.
This book discusses practical issues of innovation and entrepreneurship.