Integrated Marketing Communications

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  Integrated Marketing Communications: (Second Edition)

  By Eric Stewart Henry

  The final chapters cover evaluations of the plan and the importance of creating an integrated marketing communications campaign plan book. The second edition features new and expanded coverage throughout, as well as a new Chapter 2.

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  Integrated Marketing Communications

  By Edwina Luck

  Integrated Marketing Communications

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  Integrated Marketing Communications

  By William Chitty, Nigel Barker, Terence A. Shimp

  Integrated Marketing Communications